Privacy Policy | Fruitful - personalized fertility blog

Privacy Policy

Fruitful Way Ltd. Online Privacy Statement

Thank you for visiting Fruitful Way Ltd.’s website(s), app(s) (including mobile apps), blog(s), social media site(s) or otherwise interacting with Fruitful Way Ltd. via e-mail.  In this Privacy Policy, our website(s), app(s) (including mobile apps), blog(s), social media site(s) or email interactions are collectively referred to as our “Media”, and this Privacy Policy applies to all of our Media and your interaction with us in our Media.  It is our hope and commitment that you feel completely at ease and secure in your interactions with us, and that you will trust us to respect your privacy.  So, we at Fruitful Way Ltd. have created this Privacy Policy (sometimes referred to as this “Policy”) to advise you about our guidelines concerning the use of your personal information, and to explain the efforts that we are making to protect your personal information accordingly. 
We may need to change this Policy from time to time to address new privacy or other matters and/or to reflect changes to our Media. We will post such changes in this Policy so that you are updated regarding what information we gather, how we may gather that information, how we may use that information and whether we will disclose that information to anyone.  It is advisable, therefore, to refer back to this Policy from time to time.
If you have any questions or concerns about our privacy policy, please send an e-mail to [email protected] 
At Fruitful Way Ltd., we understand that protecting the privacy of visitors to our Media is very important and that information about your health is particularly sensitive. That’s why we have taken reasonable steps to treat your personal information in accordance with our high standards, and consistent with applicable local laws that regulate the storage, process, access and transfer of personal information.


Scope of this Policy

In the event that Fruitful Way Ltd.’s Media displays this Policy and asks you for any information, you are here advised that we are committed to collecting, maintaining, and securing personal information about you in accordance with this Privacy Policy, as well as applicable laws, rules and regulations.  This Policy applies to personal information (as defined below) collected from Fruitful Way Ltd. Media (i.e., online resources and communications such as our Website(s), App(s), or via e-mail, and other online tools) that display a link to this Policy. This Policy does not apply to personal information collected from offline resources and communications, except in cases where such personal information is part of the personal information collected by Fruitful Way Ltd. online. This Policy also does not apply to third-party online resources to which Fruitful Way Ltd.’s Media may link, where Fruitful Way Ltd. does not control the content or the privacy practices of such resources.

We only collect personally identifiable information about you if you choose to disclose it. We do not share any of your personally identifiable information with third parties for their own marketing use unless you explicitly give us permission to do so. Please review this Privacy Statement to learn more about how we collect, use, share and protect information online.


Information Collected

Generally, Fruitful Way Ltd. uses two methods to collect information from you online.  Information that we obtain is comprised of:
(1) Personal identifiable information: You can visit our Media without providing any personal information. We may collect your personally identifiable information (such as name, address, telephone number, e-mail address or other identifying information) only when you choose to submit it to us. We may also collect health information about you that you provide by responding to our questions or surveys. 

(2) Aggregate information: In some cases we also remove personal identifiers from data you provide to us and maintain it in aggregate form. We may combine this data with other information to produce anonymous, aggregated statistical information (e.g. number of visitors, originating domain name of the Internet Service Provider), helpful to us in improving our products and services.


Automatically Collected Non-Personal Information

We and some third party providers that work with us automatically receive certain types of information whenever you interact with us on our sites and in some e-mails we may send each other. Automatic technologies and services we use may include, for example, Web server logs/IP addresses, cookies, Web beacons and third party application and content tools.

Web Server Logs/IP Addresses. An IP address is a number assigned to your computer or mobile whenever you access the Internet. All computer identification on the Internet is conducted with IP addresses, which allow computers and servers to recognize and communicate with each other. Fruitful Way Ltd. collects IP addresses to conduct system administration and report aggregate information to affiliates, business partners and/or vendors to conduct site analysis and Media performance review. 

Cookies. A cookie is a piece of information that is placed automatically on your computer’s hard drive when you access certain web sites. The cookie uniquely identifies your browser to the server. Cookies allow us to store information on the server to help make the Web experience better for you and to conduct site analysis and web site performance review. Most Web browsers are set up to accept cookies, although you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. Note, however, that some portions of our sites may not work properly if you refuse cookies.

Currently we operate an ‘implied consent’ policy which means that we assume you are happy with how we make use of cookies. If you are unhappy with our policy on the use of cookies, then you should either not use this site, or you should delete the cookies having visited the site, or you should browse the site using your browser’s anonymous usage settings (called “Incognito” in Chrome, “InPrivate” for Internet Explorer, “Private Browsing” in Firefox and Safari etc.).

Web Beacons. On certain Web pages or e-mails, Fruitful Way Ltd. may utilize a common Internet technology called a “Web beacon” (also known as an “action tag” or “clear GIF technology”). Web beacons help analyze the effectiveness of web sites by measuring, for example, the number of visitors to a site or how many visitors clicked on key elements of a site.
Web beacons, cookies and other tracking technologies do not automatically obtain personally identifiable information about you. Only if you voluntarily submit personally identifiable information, such as by registering or sending e-mails, can these automatic tracking technologies be used to provide further information about your use of the web sites and/or interactive e-mails to improve their usefulness to you


Opting In or Opting Out - Your Choices

You have several choices regarding your use of our Media. You could decide not to submit any personally identifiable information at all by not entering it into any forms or data fields on our sites and not using any available personalized services. If you choose to submit personal data, you have the right to see and correct your data at any time by accessing the application. Certain sites may ask for your permission for certain uses of your information and you can agree to or decline those uses. If you opt-in for particular services or communications, such as an e-newsletter, you will be able to unsubscribe at any time by following the instructions included in each communication. If you decide to unsubscribe from a service or communication, we will work to remove your information promptly, although we may require additional information before we can process your request. 

As described above, if you wish to prevent cookies from tracking you anonymously as you navigate our sites, you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. 



Fruitful Way Ltd. uses technology and security precautions, rules and other procedures to protect your personal information from unauthorized access, improper use, disclosure, loss or destruction. To ensure the confidentiality of your information, Fruitful Way Ltd. uses also industry standard firewalls and password protection. It is, however, your personal responsibility to ensure that the computer or mobile device you are using is adequately secured and protected against malicious software, such as Trojans, computer viruses and worm programs. You are aware of the fact that without adequate security measures (e.g. secure web browser configuration, up-to-date antivirus software, personal firewall software, no usage of software from dubious sources) there is a risk that the data and passwords you use to protect access to your data, could be disclosed to unauthorized third parties.


Use of Data

Fruitful Way Ltd. will use any personally identifiable information you choose to give us to comply with your requests. We will retain control of and responsibility for the use of this information. Some of this data may be stored or processed at computers located in other jurisdictions, such as the United States, whose data protection laws may differ from the jurisdiction in which you live. In such cases, we will ensure that appropriate protections are in place to require the data processor in that country to maintain protections on the data that are equivalent to those that apply in the country in which you live.

The information will be helpful for us to better understand your needs and how we can improve our products and services. It helps us also to personalize certain communications with you about services and promotions that you might find interesting. 

As explained above, Fruitful Way Ltd. may also aggregate personal data without any identifying tags and/or non-personal data collected from you as described above to enable our own or third party scientific studies to better understand and help our end-users.  This use of data will be non-personal, which is to say that it will not identify the data with any of your personal information.


Data Sharing and Transfer

Fruitful Way Ltd. may share personally identifiable data about you with various outside companies or agents doing technological maintenance or working on our behalf to help fulfill business transactions, such as providing customer services, sending marketing communications about our products, services and offers. All these companies and agents are required to comply with the terms of our privacy policies. We may also disclose personally identifiable information for these purposes:

a) to respond to appropriate requests of legitimate government agencies or where required by applicable laws, court orders, or government regulations; or

b) Where needed for corporate audits or to investigate or respond to a complaint or security threat.

No Third-Party Direct Marketing Use. We will not sell or otherwise transfer the personally identifiable information you provide to us at our Media to any third parties for their own direct marketing use unless we provide clear notice to you and obtain your explicit consent for your data to be shared in this manner.

E-mail a Friend or Colleague. On some Fruitful Way Ltd. Media, you can choose to send a link or a message to a friend or colleague referring them to a Fruitful Way Ltd. Media. E-mail addresses you may provide for a friend will be used to send your friend information on your behalf and will not be collected or used by Fruitful Way Ltd. or other third parties for additional purposes. 


Google Analytics, SimilarWeb or Alexa. Fruitful Way Ltd. Media may use Google Analytics, a web analytics service provided by Google, Inc. or other similar tools, such as SimilarWeb or Alexa (collectively, “Analytics”).  We use Google Analytics to collect information about visitor behaviour on our website. Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. This Analytics data is collected via a JavaScript tag in the pages of our site and is not tied to personally identifiable information. We do not collect or store your personal information (e.g. your name or address) so this information cannot be used to identify who you are. We have turned on Google Analytics Demographics and Interest Reporting to get an idea of our demographics and users’ interests.  Analytics also use “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Analytics providers on servers in the United States of America or elsewhere. Analytics providers will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Analytics providers may also transfer this information to third parties where required to do so by law, or where such third parties process the information on behalf of the Analytics providers. Analytics providers, however, will not associate your IP address with any other data held by them You may refuse the use of cookies by selecting the appropriate settings on your browser, however, as mentioned above please note that if you do this you may not be able to use the full functionality of a Fruitful Way Ltd. Media. By using a Fruitful Way Ltd. Media, you consent to the processing of data about you by Analytics providers in the manner and for the purposes set out above.

Notwithstanding the above, you can also opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings. In addition, you can use the Google Analytics Opt-Out Browser Add-on to disable tracking by Google Analytics. We will use the data provided by Google Analytics Demographics and Interest Reporting to develop the site and content around our users’ interests


Links to Other Sites

Our sites contain links to a number of web sites and Social Media such as FB, G+, Twitter and more that may offer useful information to our visitors. This Privacy Statement does not apply to those sites, and we recommend communicating to them directly for information on their privacy policies. 


Privacy Statement for Children

Our Media are directed at an adult audience. We do not collect any personally identifiable information from anyone we know to be under the age of 13 without the prior, verifiable consent of his or her legal representative. Such legal representative has the right, upon request, to view the information provided by the child and/or to require that it be deleted.


Additional Information on Web Sites

If a web site has particular provisions relating to privacy that differ from those stated here, those provisions will be disclosed to you on the page on which personally identifiable information is collected. 


Note to Users of Business or Professional Web Sites

If you have a business or professional relationship with Fruitful Way Ltd., we may use information you submit on our sites, including sites intended specifically for business and professional users, to fulfill your requests and develop our business relationship with you and the entities you represent. We may also share such information with third parties acting on our behalf. 


How to Contact Fruitful Way Ltd.

For questions or if you wish Fruitful Way Ltd. to amend or delete your profile, please contact us in writing (by post), as follows:

Fruitful Way Ltd.
23 Tagor St.
Tel Aviv 6920325

Unless explicitly stated otherwise, this Privacy Policy applies to all Fruitful Way Ltd. Media.

Dated: January 28, 2015

Share this article

Start Bootsing Your Fertility Today! Download Fruitful App At